Privacy and Cookies Policy

Wildlife Aid Foundation (WAF) Privacy Statement

We are committed to protecting the privacy of our supporters, staff and anyone else who entrusts their personal information to us. We always endeavour to protect your personal information through compliance with the Data Protection Act 1998, the Privacy and Electronic Communications Regulations 2003, the General Data Protection Regulation and other relevant laws and regulations

The following WAF Privacy Statement explains how we collect, store, use and protect personal information.

Please be assured that we never sell your data and we never share it with another company or charity for their own marketing purposes.

Protecting your personal information

If you contact us regarding an event, job, activity, animal rescue, animal admission, campaign, request information, make a donation, volunteer, or use our website and any of its referenced activities, you may provide some personal information to us. For example, you may provide your name, your postal address, your email address, your telephone number, credit card and debit card information. All personal information is protected by secure systems and processes. These are specifically designed to protect the information at all times and prevent loss, misuse, unauthorised access or disclosure, alteration or destruction of information. For example, we use a specialist payment gateway provider to enable online donations to be made securely by card, or other payment option. This helps to ensure any personal and financial information is fully protected and kept private.

Where we store your personal data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (EEA). It may also be processed by staff operating outside the EEA who work for us or for one of our service providers. In order to safeguard your information we will ensure any such transfers are in strict compliance with data protection legislation, with all appropriate contractual arrangements (Privacy Shield or model clauses in contracts) in place. By submitting your personal data, you agree to this transfer, storage or processing. WAF will take all reasonable steps necessary to ensure that your personal data is processed securely and in accordance with this Privacy Statement.

All information you provide to us is stored on secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

How we use your information

We may process personal information in a number of ways, such as:

To process donations and Gift Aid

To provide any information or services you request from us

To identify ways to improve our services and day-to-day operations

To keep you updated with our work and fundraising appeals (unless you ask us not to)

To enhance, tailor and personalise our communications for your benefit

To improve the performance of our website and improve the experience of website visitors

To deliver an effective animal rescue care and rehabilitation service

Lawful basis for processing

WAF obtains and processes personal data fairly and lawfully, in an open and transparent manner. We will only do so if at least one of the following conditions applies:

It is necessary to fulfil a contract or agreement we have with you. For example, if you make a donation we need to process your personal data so that we can manage the payment and send you an acknowledgement.

We have your consent. For example, if you give us permission to keep you updated regarding our campaigns and fundraising activity.

It is in WAF’s legitimate interests and these interests are not overridden by your own rights or interests, for example, to tailor our communications as shown below, or to contact you by post.

It is necessary for us to comply with a legal obligation.

It is necessary to protect your vital interests or those of another individual.

It is in the public interest or where we have official authority vested in us.

How long we keep your information

WAF will only keep data in a form that permits personal identification for the duration necessary to fulfil our legal obligations and operational objectives. Once the respective retention period has elapsed, WAF undertakes to anonymise, destroy or erase this data.

Keeping you updated

We believe that it is important to keep our donors and supporters updated about how your generous support is making a difference to our vital work and how you can help through campaigning and appeals – unless you ask us not to, in which case we will respect your wishes. When you provide your contact details to us we will normally ask if you agree to these communications and which communication channels you do and don’t wish us to use. You can change your preferences at any time by emailing us at: or writing to: Wildlife Aid Foundation, Randalls Farmhouse, Randalls Road, Leatherhead, Surrey, KT22 0AL

We also provide the opportunity to ‘unsubscribe’ in all of our campaigning and fundraising mailings and emails.

Tailoring our communications

To ensure our communications are as relevant and interesting as possible, we may tailor their content based upon our supporters’ characteristics and behaviours. This also enables us to manage our fundraising and marketing activity in the most cost-effective and efficient ways, so we can keep our costs as low as possible. For example, a mailing we send to someone who has given a single donation may differ from one we send to someone who gives regularly by direct debit. We may sometimes use supplementary information from reputable third parties to help us understand more about our supporters. We may verify existing contact information, to check that it is still up to date. If we find postal addresses have become out of date over time we may update them to ensure our records are accurate. We may also carry out our own research into our donors, again using publicly available information or information that you provide us with. These legitimate activities enable us to tailor our fundraising and marketing activities to make them as appropriate as possible for our supporters and reflect their interests as closely as possible.

Please be assured that we never sell your data and we never share it with another company or charity for their own marketing purposes.

Your rights with regard to your information

You have the right to be informed about any personal data that we hold which relates to you, including how we acquired such data and the purposes for which it is being used. This right requires that you will be given a copy of your personal data which you may have supplied to us via our website or in other correspondence and interactions.

To exercise this right, you must make your request in writing to the address specified above and include a copy of your passport or driving licence and a recent utility bill to verify your name and address. No fee is required for this service. Your request will be dealt with as soon as possible and we will respond to you within one month from the date on which your request was received.

You have the right to have inaccurate personal data corrected. If you discover that we hold inaccurate personal data about you, you have the right to instruct us to correct that information. If you inform us of any changes to your personal information, we will update our records accordingly. Such an instruction must be in writing and must contain evidence of the correct information. We will respond as soon as possible and in any event within one month from the date on which your instructions are received.

In certain circumstances, you have the ‘Right to be Forgotten’. This means that you can request that WAF erases any and all references to you from our records and systems. We will comply with all such requests in a timely manner, as required by the General Data Protection Regulation, unless other operational or legal obligations require us to retain such data for a particular purpose or period of time.

You have the right, at all times, to object to the processing of your personal data which you find intrusive, excessive or unwarranted. WAF will respect your right to do so, but may need to continue such processing where required do to so by law or within the terms of an existing contractual arrangement (for example where you have granted us the right to seek Gift Aid on donations).

Other Websites

Our website may contain outbound links to other websites which are outside of our control and are not covered by this privacy and cookie policy. If you access other sites using the links provided, the operators of these sites may collect and process information from you in a way which is different to how we do so.

When you visit these other Websites your personal information might be used by others in ways that do not conform to the terms of this Policy. Similarly, we use ‘social buttons’ to enable our users to share or bookmark web pages. These are buttons for third party social media sites and these sites may log information about your activities on the internet including on this Website. Please review the respective terms of use and privacy policies of these sites to understand exactly how they use your information and to find out how to opt-out, or delete, such information. We also sometimes use external web services on this Website to display content within the web pages of this Website, for example to display images, show videos or run polls. As with the social buttons, we cannot prevent these sites, or external domains, from collecting information on your use of this embedded content.

Email Communications

We may also use tracking technologies to determine whether you have read, clicked on, or forwarded certain email communications we send to you so that we can make our communications more helpful and interesting.

Website and social media analytics

WAF’s websites use website analytics, including Google Analytics, which provides aggregated information about visitors to the website, for example, the number of visitors in a day, which parts of our website are most popular and if there are any trends, such as one specific page being viewed mostly by people in a particular country. This helps us to understand how people interact with our websites so that we can continually improve them. We also have an active presence on social media (e.g. Facebook) and use analytical tools to monitor the performance of our social media posts, for example, the number of likes and shares, as well as audience information. This helps us to improve our activity on social media.

Online advertising

We may, on some occasions, wish to advertise on social media or other websites. When we do this we may wish to use personal data in order to improve the targeting of the advertising. This enables us to improve efficiency and keep our costs down.

With regard to each of your visits to our website, we may automatically collect the following information:

Technical information, including the Internet Protocol (IP) address used to connect your computer to the internet; your login information; browser type and version; time zone setting; browser plug-in types and versions; operating system and platform.

Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times; download errors; length of visits to certain pages; page interaction information (such as scrolling, clicks, and mouse-overs) and methods used to browse away from the page and any phone number used to call our customer service number.


We use cookies on our website in order to ensure the best possible digital experience for all users. By continuing to browse this site – or any Concern website – you are agreeing to our use of cookies as described in this policy.

What is a cookie?

A cookie is a small file of letters and numbers that is placed on your device by our website. This enables the website to distinguish you from other users of the site, and to understand your – and other users’ – browsing patterns anonymously.

What cookies do we use?

Different types of cookies are used for different purposes. The types of cookies we use on our site break down into the following categories:

Strictly necessary cookies.

Necessary cookies help make our website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Statistical cookies

These allow us to anonymously collecting and reporting numbers of visitors and to see how visitors interact with our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Marketing cookies

Cookies and other ad technology such as beacons, pixels, and tags help us serve relevant ads to you more effectively. They record your visit to our website, the pages you have visited and the links you have followed. We sometimes share this information with trusted companies to help us target our ads more effectively.

Preference cookies

Preference cookies enable our website to remember information that changes the way the site behaves or looks to you e.g. your preferred language, or the region that you are in.

Changing your cookie preferences

You can block cookies by changing the settings in your browser preferences.

Please note: If you use your browser preferences to block all cookies (including strictly necessary cookies) you may not be able to access all or parts of our site.

Browser manufacturers provide help pages relating to cookie management in their products.




Updating this statement

We may modify, alter or otherwise update this privacy and cookie policy at any time. This policy is dated 25th May 2018. We will indicate any changes by updating the date at the top of the policy. You accept the most recent version of our Privacy Policy every time you enter and use this website. We encourage you to review this policy from time to time.